Selected projects

A selection of real-world product work focused on research-driven decisions, clarity, and usability.

Integrating AAA membership into an existing insurance quoting flow, resulting in a 30% increase in online policy purchases.

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Integrating AAA membership into an existing insurance quoting flow, resulting in a 30% increase in online policy purchases.

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Improving a fragmented legacy insurance app for 100k users through high-impact, incremental changes that bridge marketing insights and UX heuristics.

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Improving a fragmented legacy insurance app for 100k users through high-impact, incremental changes that bridge marketing insights and UX heuristics.

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A systems-level redesign of a cooperative platform to clarify financial structures, membership, and internal capital accounts.

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A systems-level redesign of a cooperative platform to clarify financial structures, membership, and internal capital accounts.

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